| Our Search Engine Promotion Services |
Soft Science generates a complete Internet strategy for your web site including “paid” PPC (pay per click search engine listings) and premium "non-paid" (referred to as organic) listings for all major engines, Google in particular.
Successful organic search rankings like we provide end up costing on average 1/5 the price compared to the exact same Pay Per Click ads (going down the right hand side of the browser window).
All results such as hits, monthly search rankings and actual prospective client leads that come off the web site are tracked. We install Google Analytics to track all the activity on the web site. Using monthly ranking reports, Google Analytics and form response we can prove return on your investment and are accountable for results.
| Key S.E.O. Points |
* Search engine registration and placement is not an exact science. Rankings will fluctuate on an almost a daily basis. Successful rankings are attained over a series of months by continually monitoring key word positions and continuing to re-register on a monthly basis.
* Soft Science provides a monthly “Search Rankings Report” to closely monitor progress. It will include both a short monthly performance review and a link to the complete report.
| View an example of the monthly report online here |
* We research exactly what phrases related to you people are actually entering into the search engines. We subscribe to a database that tells us exactly what key phrases to chase. Good key phrases, with good rankings, equals new leads and response from your site.
Here is an example showing how we determine keywords for:
Yahoo – Overture – AltaVista – CNN.Com – MSN - Info space
| Prepare the Web Site for Registration |
Website HTML and graphic components need to be compatible with Search Engines. Software will then be run on the VRE web site to determine maximum rank ability. The process will be run over and over until the web page passes minimum recommended level. VRE is new so it won’t need much prep. We will need to build a few new web pages that are designed just for SEO.
Each page is registered by hand over a 7 day period. Using “Best Practices” avoids having your submission ignored as often happens with automated services.
| Link Building |
In addition to a variety of pages being analyzed and registered with the search engines on a monthly basis we perform a service called "Link Building". This is also done on as a monthly service and is a must if you want to be competitive on Google. Google represents about 50% of all search engine traffic. Many companies focus on Google alone. Google features a way of ranking your page referred to you as "page rank". Your number is based on how many web sites and in particular how many popular sites that are directly related to your business type have links going to your site. There is a never ending quest to continue to add and maintain inbound links.
| Monthly Search Engine Rankings Maintenance |
Re-run search engine ranking report each month and continue to re-register and adjust keywords. Successful rankings are attained by continually monitoring key word positions and continuing to re-register on a monthly basis. Our program includes a monthly “Search Rankings Report” to closely monitor progress. The report is in web page form and a copy is emailed to the customer each month. The information gathered from this report and the “Top Searched Keywords” section to determine each monthly course of action.
| Paid Listings Overview |
* There are two main categories of rankings, paid and unpaid. I’m suggesting the unpaid like we’ve discussing for now. If you reach a point and we are either short or time or out of ideas we can coordinate a paid program with the non-paid. Sometimes we use SEO to get as many non-paid rankings as we can then sometimes buy specific keywords we can’t crack the top 10 rankings for. There is a delay before unpaid rankings begin to appear. Paid rankings appear immediately. This is where the time factor comes in.
For paid accounts Google is recommended. Google is currently the #1 search engine on the web. An account balance is opened and then each time your keyword is matched your listing appears. Your billed on a per click basis. This “per click amount” you bid also determines your ranking. The higher the bid, the higher the ranking.
* All paid rankings are agreed to in advance and paid for directly by the customer. There is no markup or additional cost. Soft Science will handle all research and management as part of the monthly SEO.
Example Google Pay Per Click Quote
